Benchmark Reporting

Compare your account’s performance to a sample of other SheerID clients.

Overview

The two Benchmark Reports in MySheerID provide you with comparative volume and audience metrics for your MySheerID programs.

To access the Benchmark Reports dashboard, click the Reporting icon in the left-hand navigation menu and locate them under More Data.

Benchmark Reporting More Data

Tip: For a quick introduction to these reports, see this Benchmark Reporting Tour video.

Consumer Tribe Benchmark Report

The Consumer Tribe Benchmark Report compares your account’s performance against a large sample of other SheerID clients which target the same consumer tribes, also known as segments. Upon load, the Student segment is chosen by default. If you do not have a student program or want to view data about a different consumer tribe, click the carat next to Filters to open the filter pane and make another selection. You can also change the months included in the report.

Benchmark Reporting Consumer Tribe Filter

The consumer tribes supported are all listed in the filter: Military, Student, Teacher/Faculty, Medical and First Responder. Only companies with offers targeting those consumer tribes will see this report. You must also have active verifications going back at least one full month. Only verifications from the United States are counted for either the Consumer Tribe or Industry Benchmark Reports.

A key tenet of all benchmark reporting is transparency around the sample used for comparison. Therefore, each Consumer Tribe Benchmark Report includes a sample size number. We also identify which Consumer Tribe filter is applied as well as some introductory text about the report.

Benchmark Reporting Consumer Tribe How To

The charts included do not differ between the two Benchmark Reports and are described below, after the introduction to the Industry Benchmark Report.

Industry Benchmark Report

The Industry Benchmark Report compares your account’s performance against a sample of other SheerID clients in the same industry which target the same consumer tribes. Upon load, the Student segment and Apparel industry is chosen by default. Your industry is listed under the “How to use this dashboard” content.

If you are not in the Apparel Industry or want to view data about a different consumer tribe, click the carat next to Filters to open the filter pane and make another selection. You can also change the months included in the report.

Benchmark Reporting Industry Filter

The industries used for benchmarking are defined below:

Apparel Companies which produce and sell clothing and fashion accessories
D2c Manufacturing Non-Apparel companies which make goods for sale, through their own channels and other retail outlets
Software Companies which produce and sell computer software products
Omnichannel Retail Companies which sell goods online, in brick & mortar stores, or both
Media Streaming Companies which offer non-music media products for streaming online
Music Streaming Companies which offer music content for streaming online
Travel / Entertainment Companies focused on providing products and services related to tourism and leisure activities
Telecom Companies that make communication possible through the phone or the Internet
Financial Services Companies providing services related to the investment, lending, and management of money and assets

Each Industry Benchmark Report includes a sample size number alongside which Industry and Consumer Tribe filters are applied. Some introductory text about the report also appears.

Note: A statistically significant sample must exist to provide Industry Benchmark reporting. If you have not received this report or data is not included for all your consumer tribes, this significance was not present for your industry or industry-consumer tribe combination.

Seasonal Volume Trend graph

The Seasonal Volume Trend graph presents your monthly total verification volume alongside the average volume for the benchmark sample. This graph shows you where the high volume peaks are throughout the calendar year and whether your verification volume follows a similar trend. You can hover over any point on the graph to view the amount being plotted. Use this chart to gain awareness of seasonality for a particular consumer tribe so you can plan accordingly.

Benchmark Reporting Seasonal Volume Trend

Aside from the Industry label, this graph is identical between the Consumer Tribe and Industry Benchmark reports. Because it is a yearly trend graph it does not change if fewer months are applied in the filters.

Verification Volume Comparison graph

The Verification Volume Comparison graph presents your total verification volume alongside volumes for the 25th, median, 75th and 90th percentile values for the sample. A 90th percentile figure, for example, means that 90% of the sample companies had volumes lower than that number. Each percentile also includes the raw number of verifications at that level.

In the example below, the company in question was between the median (50th percentile) and the 75th percentile. This means they did more verifications than most companies in the sample. But since they are below the 75th percentile figure, at least 25 percent of the companies in the sample did more volume than them. Use this chart to set goals for future growth.

Benchmark Reporting Verification Volumen Comparison

This graph is identical between the Consumer Tribe and Industry Benchmark reports. When using either report, changing the month filter will recalculate these values.

Age Distribution chart

The Age Distribution chart shows comparative audience composition by age ranges. Each column represents the percent of verifications done by consumers in that age range, for you and for the sample group.

In the example below the company in question did slightly better than the sample in 25 to 34 year olds, since 32.9% of their verifications were from this age group, versus 30.6% for the sample. Use this chart to identify some opportunities to capture consumers in particular age groups.

Benchmark Reporting Age Distribution

This chart is identical between the Consumer Tribe and Industry Benchmark reports. When using either report, changing the month filter will recalculate these values.

Geographic Distribution chart

The Geographic Distribution chart shows comparative audience composition by state. Each state is colored on a green (you did more than average) to red (you did fewer than average) scale. To see a metric for your variance from the average for the sample, simply hover over a particular state. The number displayed represents the difference in the distribution of your verifications vs the sample’s average distribution.

In the image below the -1.55 for Texas means that on average 1.55% less of your total traffic comes from Texas then those companies in the sample set. For example, if 2% of your traffic comes from Texas and the sample averages 3.55% of their traffic from Texas, you will see that -1.55% metric. Use this chart to identify some opportunities to capture more consumers in particular states or regions.

Benchmark Reporting Geographic Distribution

This chart is identical between the Consumer Tribe and Industry Benchmark reports. When using either report, changing the month filter will recalculate these values.

Top Orgs Tables

The Top Organization tables lists the top 15 organizations for your account alongside the top 15 organizations for the sample accounts. Use this chart to identify some organizations not in your list that are with the sample.

Benchmark Reporting Top Orgs

These tables are identical between the Consumer Tribe and Industry Benchmark reports. When using either report, changing the month filter will recalculate these lists.